Anna Catherine Knuth

Texas Christian University - John V. Roach Honors College
Neeley School of Business - Bachelor of Business Administration
                   Major: Marketing    Minor: Communication Studies                    

 

Experience

Southwest Airlines Dallas, TX
Corporate Communication Intern Summer 2018

  • Created and executed communication plans that impacted a companywide audience of over 60,000 employees

  • Composed and edited content for internal and external communication channels including print articles and blog posts

  • Analyzed external award opportunities on behalf of Southwest Airlines and provided recommendations on which ones to pursue in alignment with the company’s award strategy

  • Created social media amplification strategies for awards accepted by Southwest Airlines

  • Wrote copy for numerous social channels including LinkedIn, Twitter, Facebook (internal and external), and Instagram to amplify various storytelling opportunities  

Southwest Airlines Dallas, TX
Culture Services Intern Summer 2017

  • Coordinated and executed a comprehensive communication plan and launched social media publicity efforts for the annual Spirit Party, an employee-focused event with more than 5,000 attendees

  • Served as a team lead for Culture Blitz, overseeing a group of 20 volunteers and cultivating employee appreciation efforts

  • Assisted in redefining the companywide awards strategy process by developing a matrix of extensive historical data

  • Supported team efforts and collaborated with outside vendors on numerous events including the Anniversary Banquet, Ten-Year Gala, the Culture Services deck party, and holiday party

C&A Industries Omaha, NE
Corporate Marketing Intern Summer 2016

  • ·Researched, composed and edited blogs and articles for the company website and national newsletters

  • Wrote copy and oversaw the production of an internship program recruitment video featured on the company website

  • Extensively utilized and trained in Google Analytics, Google AdWords, WordPress, and Hootsuite

  • Participated in weekly professional development seminars on leadership implementation in the workplace

Boys Town Omaha, NE
Marketing Intern Summer 2015

  • Composed articles ranging from news pieces to human interest pieces for Boys Town’s internal newsletter, The Beacon

  • Assembled and edited The Boys Town Story 100 Years, a publication outlining the history of the organization in conjunction with its centennial celebration 

  • Created individual site newsletters and wrote composite stories to promote donor support

  • Communicated with the eleven Boys Town sites across the country to gather research information for articles

Campus & Community Involvement

Chancellor's Leadership Program, Participant

  • Committed to four-year program that develops leadership skills through cohort activities, service work, and mentor program

  • Conceptualize, plan, and market the TCU State of Leadership Conference

TCU Student Foundation, Vice President

  • Lead campus tours for prospective students and their families and oversee student to alumni relations for the university

  • Served as the student representative on the Dean of Admissions Search Committee

Chi Omega Sorority Member, Make-A-Wish Auction Chair

  • Built and organized Family Weekend Auction which raised over $114,000 for Make-A-Wish North Texas

  • Managed 700+ attendee RSVP list, handled $10,000 budget, and arranged all logistical elements of the event

  • Director of sorority’s philanthropy and leader of the Make-A-Wish team comprised of eight fellow chapter members

Connections Leadership Program, Mentor

  • Guide first year students by facilitating conversations about leadership skills and campus involvement

  • Lead mentees through Strengths Quest, creating their personal mission statement, and identifying their values

Student Government Association, Frog Aides

  • Served on the logistics committee and managed a $10,000 budget to create Frog Aides Staff Appreciation Week

  • Navigated relationships with both outside vendors and TCU event management staff to execute all operational elements

Honors and Awards

Dean's Scholar

Dean's List: Fall 2016

Mortar Board National College Senior Honor Society

The National Society of Collegiate Scholars 

Technical Skills

Microsoft Office Master Certification: Excel Expert, PowerPoint, and Word

Proficiency in Google Analytics and Google AdWords

Extensively trained in WordPress, Hootsuite, and Opal 

Fitness Certification, MOi Cycle Certified Coach and Instructor